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In a desperate attempt to boost ratings, a cable channel decides to document the life of someone on a daily basis and air the footage as a show. That lucky someone turns out to be Ed Pekurny (Matthew McConaughey), a laid-back video-store clerk. While the TV series makes Ed an overnight celebrity, it also begins to wreak havoc on his personal life, complicating his relationship with his new girlfriend, Shari (Jenna Elfman), and causing tension with his brother, Ray (Woody Harrelson).
Its screenplay veers in highly questionable directions before reaching a mean-spirited climax that outweighs Ron Howard's workmanlike filmmaking and the contributions of a star-powered cast.
It's a slightly lackluster comedy that wants to have something to say, but never gets around to saying it. Or worse, says it, and the audience replies, 'And--?'
You'll have a good time watching "EDtv"-- Howard is always at his best in comic mode, and he gives the film a cleverly cluttered look that suggests the experience of watching reality on multiple monitors.