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My Name Is Bruce is a 2007 American comedy film written by Mark Verheiden. It tells the story of B Movie Legend Bruce Campbell being mistaken for his character Ash from the Evil Dead trilogy and forced to fight a real monster in a small town in Oregon.
"My Name is Bruce" won't give you sugar, baby. Not on its budget. But Splenda works fine as a substitute for this Kool-Aid, which Campbell knows fans will happily drink. A little bit of purposefully lousy filmmaking winds up going a long way.
Cheerfully embracing his status as cult B-movie genre megastar even as he sends it up, Bruce Campbell's sophomore directorial excursion, My Name is Bruce, is a big in-joke of definite if limited appeal.